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The Economics of You, by Mark A. Nadler, Ph.D.

Think economically. Live deliberately.

Every waking moment you're spending resources. The only question is whether you're spending them in ways that get you closer to the life you want.

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THE BOOK

A different kind of economics book.

This book applies economic reasoning to the choices that shape a human life. Incremental reasoning, opportunity costs, and sunk cost analysis become tools for asking: Are the decisions I make building the life I actually want?

THE FRAMEWORK

Four questions. One life.

01

What is my final goal?

What would a satisfying life actually look like for me?

02

Whose values am I pursuing?

Am I building the life I value—or the life others expect?

03

What strategies will get me the life I want?

Your strategies translate what you value into choices about how you will live.

04

How will I pay for my life?

Every strategy requires resources. You fund your life by investing time and money in your strategies.

THINK ECONOMICALLY

“Can I afford it?”

“What am I actually giving up?”

An accounting price tells you what something costs in resources. An economic price tells you what something costs in lost outcomes.

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ABOUT THE AUTHOR

Mark A. Nadler, Ph.D.

Economist, teacher, and author. The Economics of You grows from a career spent teaching economic reasoning and a conviction that the same tools used in economics can illuminate the choices people make about their own lives.

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