THE ECONOMICS OF YOUGet the Book

ECONOMICS FOR THE MOST IMPORTANT DECISIONS YOU MAKE

Think economically.
Live deliberately.

You have two scarce resources with which to build your life: time and money. How you allocate them helps determine the life you ultimately experience.

Explore the FrameworkDiscover the Book
THE
ECONOMICS
OF YOU
Think economically.
Live deliberately.
MARK A. NADLER, PH.D.

THE BOOK

A different kind of economics book.

This book applies economic reasoning to the choices that shape a human life. Scarcity, competing ends, economic price, marginal reasoning, time, money, agency, strategy, and choice become tools for asking: Are the decisions I make building the life I actually want?

THE FRAMEWORK

Four questions. One life.

01

What is my final goal?

What would a satisfying life actually look like for me?

02

Whose values will guide my choices?

Am I building the life I value—or the life others expect?

03

What commitments am I willing to make?

Values become consequential when they become commitments.

04

How will I pay for my commitments?

Every commitment ultimately requires time, money, or both.

THINK ECONOMICALLY

“Can I afford it?”

“What am I actually giving up?”

A visible price tells you what something costs in dollars. An economic price asks what else those resources could have provided.

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RESOURCES & READING

Ideas worth spending time with.

FEATURED READING

Benjamin Franklin
The Way to Wealth

1758

WHY I RECOMMEND IT

Franklin understood that knowledge alone is not enough. His short essay connects industry, frugality, discipline, and action—and reminds us that people can understand good advice and still do the opposite.

ABOUT THE AUTHOR

Mark A. Nadler, Ph.D.

Economist, teacher, and author. The Economics of You grows from a career spent teaching economic reasoning and a conviction that the same tools can illuminate the choices people make about their own lives.

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